Carhartt has announced it will be throwing a flash party for fans across Europe to celebrate 135 years of equipping workers with workwear.
For one minute at midday on 29th October 2024, Carhartt will unleash a limited edition Carhartt beanie and will give away 20,000 across the UK and EU.
Each beanie will be sealed and contains a scratch card, which has a code that can be checked online. The big question is: who will get the code for a Golden Beanie? One lucky winner will receive a tour around the Great Lakes of America, the birthplace of Carhartt.
Carhartt will also be inviting die-hard fans to show their spirit in the ‘Show Your Craft’ competition. Fans can share a video on Instagram or TikTok demonstrating their Carhartt pride with the hashtag #Carhartt135 and tagging @carhartt_europe from 1st to 21st October. The most convincing Carhartt enthusiast will win a one-minute shopping spree in the Carhartt webshop at the stroke of noon.
And if you have something to celebrate on 29th October, let Carhartt know at win-carhartt.com and you might get a surprise visit from Carhartt, complete with horns, bells and one of 135 birthday cakes.
Visit win-carhartt.com starting 1st October 2024 to find out more about the festivities, how to participate and the prizes waiting to be claimed.
