A surge in demand from garages for its automotive tools has prompted the team behind the booming Angry Jester brand to put the range online.
Launched last year by GMF Motor Factors in response to feedback from mechanics, Angry Jester has seen sales grow rapidly in the past six months.
Previously, anyone wishing to place an order first had to get hold of a printed catalogue. Now the range of tools and light equipment is available at any time by visiting www.angryjester.co.uk.
The website shows the complete portfolio of products, including their specification, part number, warranty period and photograph. It also provides the flexibility to update the catalogue each month.
Should they wish to, garages can download a copy of the catalogue, along with individual data sheets for particular products. There is also the facility to make an online product enquiry.
Wyn Jones, Sales and Marketing Director for GMF, an owned business within The Parts Alliance, said: “Angry Jester was conceived from a desire to help mechanics find the right tool for the job. We were getting comments that they couldn’t get exactly what they needed. So we talked to the manufacturer and they came back with products with enhanced specifications to meet those needs.”
“All our tools are designed and sourced directly from the manufacturer, based on first-hand customer feedback, with a number of products exclusive to the UK market. We began in a small way but the past six months has seen a big jump in orders, hence the decision to go online.”
Angry Jester products are available exclusively from motor factors within The Parts Alliance. Garages can find their local outlet by visiting the Find a Stockist section on the website.
