BookMyGarage.com has revealed over five million drivers have now compared local prices to book MOTs, servicing and repairs using its platform.
The milestone arrived after the real-time comparison site for motorists saw a record-breaking two million drivers obtain instant prices to book in 2021 alone, despite it being another year in which COVID-19 greatly impacted the automotive industry.
The increase represented a 45% rise compared to 2020, with over 9,000 independent and franchised garage partners generating additional revenue from segment two, three and older vehicles.
Karen Rotberg, Co-founder of BookMyGarage.com, explained: “It is now running at a lightening pace. 2021 was a breakthrough year, both in terms of consumer demand for the convenience of online control, and dealers switching onto the market opportunity.”
SecretService, the franchised marketplace powered by BookMyGarage.com, also registered record-breaking results to grow by 216% in 2021.
Karen added: “The pandemic has unquestionably played a role in accelerating the digitalisation of servicing and repair, in the same way new and used sales have transitioned online.
“The motorist increasingly expects it. We’re in the distress purchase game; by adding transparency and convenience, garages are unlocking customers previously lost to fast-fits or simply to rivals.”
Karen concluded: “We’ve seen the success of the early adopters in the independent sector translate to those progressive dealer groups who could see how digital innovation can disrupt the consumer journey.”
