EssoTM has created an innovative new Virtual Reality (VR) race experience to celebrate its Technology Partnership with the McLaren Honda Formula 1™ team.
Virtual reality experience gives fans a chance to race in the shoes of five racing superstars.
Building on the success of the 2015 #FuelYourSenses campaign, this latest immersive VR experience, available via the Esso website, features five Grand Prix legends in a wheel-to-wheel karting race, bringing grassroots racing directly to fans.
The 360° VR experience includes McLaren legends past and present. Two-time world champion Mika Häkkinen and Channel 4 motorsports commentator and former race-winner David Coulthard, pit their skills against current Grand Prix racing stars Jenson Button, Fernando Alonso and Stoffel Vandoorne at Fernando Alonso’s karting academy in his home town of Oviedo, Spain during a no-holds-barred karting race.
The Fuel Your Senses: Race of Legends VR experience, commentated by renowned motorsports presenter David Croft, allows fans to experience a race through the eyes of their favourite driver.
Jenson Button, 2009 Formula One™ World Champion and current McLaren Honda driver, said “Karting has been such a huge part of my life from a very young age and my Formula One career would not have been the same without it. Being part of Esso’s Fuel Your Senses: Race of Legends experience took me back to those days and gives fans just a taste of how exciting karting is and its place in developing young talent.”
Bruce Crawley, Motorsport Technology Manager at Esso, added that “Karting represents the grassroots and lifeblood of Motorsports and Esso is there at the heart of your automotive experience. As such, so we’re very excited to celebrate our Technology Partnership with the McLaren Honda team by bringing the excitement of motorsports, from karting right up to Grand Prix racing, directly to our fans with this thrilling 360° VR experience.”
