Comma has announced a partnership with BookMyGarage to provide myComma member workshops with an exclusive 10% discount on the licence fee for their listing package*.
This collaboration is said to be part of Comma’s 60th-anniversary initiatives, reinforcing the brand’s commitment to supporting independent workshops with cost-saving opportunities and business growth tools through myComma.
UK drivers have compared prices on BookMyGarage 20m+ times to book their MOT, service and repairs, and with £85 million in retail work delivered to its independent garage partners in the last 12 months, the platform is said to be a proven way for workshops to increase their visibility and secure confirmed bookings, not just job enquiries.
Unlike traditional lead-generation platforms, BookMyGarage ensures workshops only pay for bookings after the appointment and the customer pays the workshop direct, giving garages a cost-effective way to attract more customers without the hassle of bidding or quoting for work.
Rupinder Sodhi, Head of Marketing for Europe, said: “The partnership with BookMyGarage gives our myComma members a valuable opportunity to grow their businesses and boost profitability. With a 10% discount on the licence fee*, workshops can increase their bookings and reach more customers without additional marketing costs. This is our way of saying thank you to all the workshops that have been using Comma for decades, trusting us to provide high-quality products and support for their business.”
Jessica Potts, Chief Marketing Officer at BookMyGarage, added: “We’re excited to partner with myComma and provide independent garages with an easy and affordable way to attract more customers. This exclusive 10% discount on licence fees makes it even more accessible for workshops to showcase their services and drive more bookings through our platform.
“With our Accelerate marketing package, it’s a great opportunity to boost your online presence in a financially risk-free manner. We spend our own cashflow on Google Ads to drive the bookings direct to your business – our garage partners are always in complete control and have the ability to build reviews on our platform, showcasing the quality of workmanship. In fact, we guarantee a 300% return on investment with the package.”
Through this partnership, myComma workshops can take advantage of a platform allowing them to grow their customer base. Customers book directly with the garage, and additional remedial work remains between the garage and the customer. Bookings are placed online, keeping phone lines free and allowing workshops to continue filling their diary even outside working hours. Garages can get listed and start securing bookings within just 24 hours.
Existing myComma workshops can claim their exclusive 10% discount on the licence fee by logging into their myComma account. Workshops not yet on myComma can register for free to gain access to this and other partner discounts, rewards, and business growth tools.
*The promotional offer applies to the licence fee for the BMG Accelerate package (eligibility applies), or the licence fee of other subscription packages. The discount does not apply to customer bookings or any other costs beyond the package licence fee. The offer does not apply to existing BMG customers.
