Shell Lubricants has announced that it is entering a digital collaboration with WhoCanFixMyCar.com, one of the UK’s leading online marketplaces for car servicing and repairs.
The new digital collaboration will focus on the UK where WCFMC already works with over 8,500 car servicing workshops. WCFMC will be making Shell’s high quality lubricant products available to customers for the first time on its platform.
Having recently retained a market-leading position in the UK lubricants market (Kline 2016), Shell’s collaboration with a leading aggregator promises to offer a new proposition to both drivers and garage members alike. They both understand the importance of customer retention for workshop owners, and workshops will have access to Shell technical support, including OEM approvals and specifications support as well as offering oil solutions in a challenging and technical environment.
Roger Moulding, Shell Lubricants, VP EMEA Sales said, “We recognise that mobile and tablet platforms are now the default for many of our customers and this includes finding the best deals for high quality lubricants like Shell Helix motor oil and for all types of car servicing. WhoCanFixMyCar.com is a leading online player in the UK and we look forward to working with them on this exciting project to grow our online offering to today’s connected customers.”
“This is an exciting development for WhoCanFixMyCar.com (WCFMC) as our platform continues to grow” said, Al Preston, WCFMC Co-Founder. “Shell’s brand is synonymous with drivers and its products are recognised by both drivers and garage technicians as being world class. Vehicle lubricants are at the heart of all workshop activity and we are delighted to be working with a company whose products are market-leading and are associated with quality and innovation. We have a clear plan forward for the next year in how this collaboration will come together, benefit both businesses and offer increased value to our drivers and garage members.”
WCFMC’s core business connects drivers to locally rated garages and dealerships, with over 8,500 suppliers registered on its platform. As mobile digitisation of the automotive aftermarket continues to evolve WCFMC sees almost 70% of all its website activity flow through mobile or tablet devices – it has received over 350,000 individual service, maintenance and repair jobs posted on its platform.
Drivers select local garages based on their customer reviews, speed of response and price point. WCFMC has also developed an integrated Service Plan product for the aftermarket which will offer customers the confidence of choosing Shell lubricants for their service, and another for a vehicle manufacturer to use on new car sales. Its aftermarket version sees the platform itself procure all the engine oil, and other service items on behalf of the driver and garage.