‘automotive Diamonds’, the multi partner loyalty programme for independent aftermarket garages, has been shortlisted for a place in the prestigious Loyalty Awards 2015, EMEA (Europe, Middle East and Africa) Region.
As the only shortlisted programme from within the automotive industry, ‘automotive Diamonds’ has beaten stiff competition to secure a place next to well-known global brands such as Heineken, L’Oreal and Vodafone in the category for Loyalty Programme of the Year B2B.

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TRW Automotive Aftermarket will use the forthcoming MECHANEX show, the first to be held at London’s Alexandra Palace on March 24-25th, as a platform to promote the benefits of its customer loyalty campaign for garages, 'automotive Diamonds' and its recently launched, free, on-line technical resource, TechCorner.

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DENSO Aftermarket is giving UK garages an exciting opportunity in 2015 to arm themselves with some dazzling prizes and luxury rewards as part of ‘automotive Diamonds’, one of Europe’s largest loyalty rewards programmes.

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DENSO is citing MECHANEX upcoming show at London’s Alexandra Palace as the ideal opportunity for garages and installers to sign up to its exciting customer rewards scheme, 'automotive Diamonds'.

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TRW has revealed a ‘double diamonds’ promotion on all products in multiple original equipment ranges.
Until September 2013, customers will be able to earn twice the ‘diamonds’ when purchasing OE quality steering, suspension and shock absorbers; then, ‘diamonds’ can be redeemed to earn luxury gifts.
Alexander Knorn, spokesperson for TRW-Diamonds, said the company was emphasising its independent campaign, whilst rewarding loyalty and highlighting safety on a large scale.

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