There’s differing opinions on Facebook and its use for business. It’s true; its organic reach is reducing. Basically, that means if you have a Facebook business page, your chances of appearing in the feeds of your followers is minimal mainly because the social platform wants to boost its own revenue and therefore has created a scenario to encourage businesses to pay to be seen.

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Committed to promoting knowledge transfer with business partners and repair professionals, MEYLE will be launching another social media channel: The company is kicking off a Facebook page in German and English.
Followers will find up-to-the-minute news from the MEYLE product world, allowing them to take a look behind the scenes at manufacturer MEYLE and be among the first to know about new products, videos and brochures.

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The last few years have seen an explosion of all sorts of new applications and buzz words that, despite the scepticism by many mechanics, can be used to great effect for acquiring new customers and retaining existing ones. 
Facebook, Twitter, Search Engine Optimisation (SEO) and email marketing are some of the main weapons at our disposal to help make more of your online presence.
This short guide gives a brief overview of these tools and how they can be used by mechanics. What's more – they're all free!

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