It’s well documented that women are still being treated differently in business, particularly when it comes to customer-facing roles. Tina Drayson, Operations Manager at CCM, gives voice to the frustrations felt by the women working front of house. Customers are often blissfully unaware of the way they interact with the female professionals working for a ...

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Andy Savva explains why adjusting your marketing focus can help you to unearth the ‘diamonds’ that may already be in your database. While studying for my degree at Loughborough University only a few years ago I came across a couple of quotes. The first is from Theodore Levitt, a well know professor of Business Management and a former Editor of ...

The post “Are you talking your customers’ language?” appeared first on Professional Motor Mechanic.