As part of its push for the motor trade to embrace digitalisation, Eurorepar Car Service (ERCS) has urged garages to manage their online reputation.
As consumers increasingly take to the web in search of testimonials, reviews and ratings before choosing a product or service, a business’ online reputation is integral to its ability to win new custom.
ERCS believes that word of mouth will always remain a significant marketing tool in the motor trade, but the manner in which many conversations are taking place is changing.
The recent explosion of work provision platforms and dedicated review websites, coupled with tools such as Google My Business and the myriad of rating and review options across social media, has caused a shake-up in reputation management.
According to ERCS, garages should adopt a diligent, professional approach to managing their reputation online, encouraging as many customers as possible to leave a review, and responding in a timely manner to both positive and negative comments.
Nick Taylor, Head of Network & Business Development for Eurorepar Car Service, said: “Online reviews are becoming more and more important in today’s aftermarket. How a garage handles negative reviews is every bit as important as securing a healthy number of positive testimonials, but not all garages are up to speed on best practice.
“We know that more consumers are turning to search engines, social media and work provision platforms when it comes to finding a reputable garage. If your business has no digital footprint or a lack of positive reviews, you may be putting yourself at a disadvantage. Garages in the Eurorepar Car Service network benefit from expert advice when it comes to maximising online exposure and securing positive reviews and testimonials. That’s just one of the reasons that joining the network helps our members to secure extra business”.