In a bid to further increase its online presence and in line with its strategic digital development plan, ZF Aftermarket has relaunched its TRW public Facebook (FB) page.
Daily, bite-sized posts will balance entertainment and news by actively engaging all TRW stakeholders. Through the page, the business will share its True Originals campaign, fun facts and competitions, and lighthearted promotional highlights from its braking, steering & suspension programs.
This news comes after market research suggests that Facebook is a user generated content platform of choice within the independent aftermarket (IAM). As the industry prepares for Automechanika Frankfurt, customers can keep up to date with the True Originals by following TRW on Facebook.
Figures for April 2018 show that the global digital population consists of 4 billion active internet users; with China, India and the United States in the leading positions. Furthermore, there are 3.3 billion people using social media, with just over 3 billion of these engaging on mobile devices.
Channeling True Originals in the right direction
Alexander Knorn, Global Head of Digital, ZF Aftermarket explained: “This development is in line with the ZF approach of multi-channel marketing to reach all customer groups at touchpoints most relevant to them.
“With this in mind we have expanded our public Facebook page from its static position – historically used as an advertising platform – to something altogether more exciting. Specifically aimed at our target group and suited to the individuality, personality and tone of voice for TRW’s True Original brand.”